Where Savvy B2B Brands Go to Find Top Copywriters and Case Study Writers

If you need high-quality B2B copy or compelling case studies that actually convert, you need writers who understand your audience and can translate complex ideas into clear, persuasive content. But finding the right talent can feel like searching for a needle in a haystack. The good news is that specialized marketplaces make it easier to connect with experienced writers who know the B2B space inside and out. This list covers nine platforms where you can hire talented copywriters and case study specialists, each with its own strengths and ideal use cases.

Legiit
Legiit is a marketplace built specifically for digital marketing services, which means you’ll find writers who specialize in B2B content, landing pages, email campaigns, and detailed case studies. The platform attracts freelancers who focus on results-driven work, and many have portfolios full of business-focused projects.

What makes Legiit stand out is its service-based structure. Instead of posting a job and waiting for bids, you browse through ready-made service packages from writers who clearly outline what they deliver, their turnaround times, and their rates. This removes a lot of guesswork and helps you find someone who matches your needs quickly.

The platform also includes client reviews and ratings, so you can see how other businesses have rated a writer’s work before you commit. If you need someone who understands marketing funnels, lead generation, or technical B2B topics, Legiit gives you access to a pool of writers who already speak that language.
Compose.ly
Compose.ly is a content creation platform that works a bit differently from typical marketplaces. Instead of browsing profiles and hiring directly, you submit a content request and their team matches you with vetted writers from their network.

This managed approach works well if you want someone else to handle the vetting process. Compose.ly screens writers and editors before bringing them onto the platform, so the quality bar is generally higher than open marketplaces. They handle everything from blog posts to whitepapers and case studies, with a focus on business and tech industries.

The trade-off is less direct control over who writes your content, but if you value convenience and consistent quality over handpicking your writer, this can be a solid option for ongoing B2B content needs.
Scripted
Scripted is another curated marketplace that focuses on connecting businesses with experienced freelance writers. The platform requires writers to pass a screening process before they can join, which helps filter out beginners and keeps the quality relatively high.

You can browse writer profiles based on industry expertise, read samples of their work, and hire them directly for projects like case studies, blog content, or website copy. Scripted also offers a subscription model if you need regular content, which can simplify budgeting for ongoing projects.

The platform works well for B2B companies that want access to pre-vetted talent without the hassle of sorting through hundreds of applicants. Writers on Scripted often have backgrounds in marketing, tech, finance, and other business sectors, making it easier to find someone who understands your niche.
Contently
Contently is a content marketing platform that combines project management tools with a network of professional freelancers. It’s designed for larger companies and agencies that need to manage complex content workflows, but it also gives you access to high-caliber writers who specialize in business content.

The platform vets writers carefully and includes detailed profiles with work samples, client reviews, and industry specializations. You can hire writers for case studies, thought leadership articles, whitepapers, and other B2B content formats.

Contently is best suited for companies with bigger budgets and ongoing content needs. The platform charges higher rates than most marketplaces, but you get access to experienced professionals and tools that help you plan, create, and measure your content performance all in one place.
Skyword
Skyword operates as a full-service content marketing platform with a built-in network of freelance writers, editors, and strategists. Like Contently, it’s aimed at larger B2B companies that need help managing content at scale.

The platform matches you with writers based on your industry and content goals, and it includes project management features to keep everything organized. Writers in the Skyword network tend to have strong portfolios and experience creating content for major brands.

If you need someone to write detailed case studies that require interviews, research, and strategic positioning, Skyword can connect you with writers who have that skill set. The downside is that the platform requires a larger investment and typically works with companies that need ongoing content production rather than one-off projects.
WriterAccess
WriterAccess is a content marketplace that gives you direct access to thousands of freelance writers across different skill levels and industries. You can filter writers by expertise, star rating, and pricing tier, which makes it easier to find someone who fits your budget and project requirements.

The platform uses a star rating system to indicate writer experience, with higher-rated writers charging more for their services. For B2B content and case studies, you’ll want to focus on the higher tiers where writers have proven track records and industry knowledge.

WriterAccess also offers a managed service option if you prefer to have their team handle writer selection and project management. The self-service model gives you more control and flexibility, while the managed option saves time if you’d rather outsource the coordination.
Zerys
Zerys is a content creation platform that connects businesses with freelance writers for blog posts, case studies, whitepapers, and other content types. The platform includes a mix of self-service and managed options, depending on how much control you want over the process.

You can browse writer profiles, review samples, and hire directly, or you can submit a content request and let Zerys match you with writers from their network. Writers are rated based on client feedback, which helps you identify reliable talent.

Zerys works well for companies that need a steady stream of B2B content without committing to a full-time hire. The pricing is transparent, and you can set your own budget for each project. Writers on the platform often have experience in business, tech, healthcare, and finance, making it easier to find someone who understands your industry.
ContentFly
ContentFly takes a subscription-based approach to content creation. Instead of hiring individual writers per project, you pay a monthly fee and submit content requests as needed. Their team assigns writers from their vetted network based on your industry and content type.

This model works well if you need ongoing content like blog posts, case studies, and email campaigns without the hassle of managing multiple freelancers. The quality is generally consistent because ContentFly screens writers before bringing them onto the platform.

The downside is less control over who writes each piece, but if you value simplicity and predictable pricing, this can be a practical solution for B2B content needs. The subscription includes revisions and editorial support, which helps ensure the final content meets your standards.
LinkedIn ProFinder
LinkedIn ProFinder is a service that connects businesses with freelance professionals, including B2B copywriters and case study writers. When you submit a project request, LinkedIn matches you with up to five freelancers who meet your criteria, and you can review their profiles, recommendations, and work samples before deciding who to hire.

Because it’s built into LinkedIn, you get the added benefit of seeing a writer’s professional network, endorsements, and career history. This transparency can help you assess whether someone has the right background for your project.

ProFinder works well for one-off projects or when you need to hire someone with specific industry experience. The matching process saves time compared to searching manually, and you’re more likely to find writers who understand B2B audiences since LinkedIn is a professional network.

Finding the right B2B copywriter or case study writer doesn’t have to be a frustrating process. These nine platforms each offer different ways to connect with talented writers, whether you prefer browsing profiles and hiring directly, or letting a managed service handle the matching for you. Think about your budget, timeline, and how much control you want over the hiring process, then pick the platform that fits your needs best. With the right marketplace and a clear project brief, you’ll be able to find a writer who can turn your ideas into compelling content that drives results.